VividflowLogotype ConceptSoftriver TestMatheus Holoth / 2026
Concept andCreative ProcessVividflowistheenginethatturnsattentionintoappointmentsforreal estateagenciesinSwitzerland.Ads,WhatsApp,AIconversationsand CRMworkasonesystem:manyleadscomein,onlyseriousbuyers comeout.Thebrandneededtoexpressexactlythat:aprecise, intelligent flow.Theprocessbeganwiththeclient’sreferencesandmarketbenchmarks, followedbyhandsketchesexploringletterforms,movementand structure.Thestrongestideacamefromflippingtheobvious:realestate brandsdrawahouse.Turnedupsidedown,thatsameshapebecomesa V, and a funnel.
LogoReferenceThefunnelisthemosthonestimageofwhatVividflowdoes.It receivesvolume,filtersitanddeliversonequalifiedresult.Insteadof drawingitliterally,thesymbolreducesthefunneltoitsessence:a wide entry, a precise 45° convergence and a single exit point.Thatexit,thespout,carriestheaccentcolour.Itrepresentsthehot lead:thequalifiedbuyerwhoreachestheagent’scalendar.Sharp whereitpoints,softwhereitflows.Cornersareroundedonly where the form bends, keeping the mark precise but never cold.
V for Vividflow + a funnel for the acquisition engine = one symbolV=+The meaning
V=+The meaning V for Vividflow + a funnel for the acquisition engine = one symbol
Symbol ConstructionBuilt on a square modular grid, with only 90° and 45° angles and a single corner radius.
Symbol ConstructionBuilt on a square modular grid, with only 90° and 45° angles and a single corner radius.
Concept in actionLeads in. Deals out. Every data point flows through the system; only the qualified one comes out.
Concept in actionLeads in. Deals out. Every data point flows through the system; only the qualified one comes out.
Concept in actionLeads in. Deals out. Every data point flows through the system; only the qualified one comes out.
Color PaletteA monochrome base with one signal colour. Signal Orange marks only the result: the hot lead.
Neue Haas Grotesk was designed in 1957 at the Haas Type Foundry in Münchenstein, Switzerland, and later became Helvetica. Its Swiss rigour builds trust with local agencies, while the Display cuts bring the clean, contemporary tone of Silicon Valley tech brands. Neutral by design, it lets the symbol lead.Neue Haas Grotesk Display LightNeue Haas Grotesk Display RomanNeue Haas Grotesk Display MediumAaBbCc123456789Typeface Family
Logo organizationSymbol and wordmark share the same grid, optical height and clear space.
Positive Logotype
Positive Logotype
Negative Logotype
Negative Logotype
GraphicsFlip the V and it becomes a home. The graphic system turns the symbol upside down, revealing the real estate world behind the engine.
GraphicsTranslucent glass forms rising like a chart: every lead, one step closer to the deal.
GraphicsTranslucent glass forms rising like a chart: every lead, one step closer to the deal.
VividflowLogotype ConceptSoftriver TestMatheus Holoth / 2026
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